Collection: DAG Lab

The DAG by DAG Lab is a proudly Mexican beauty company dedicated to creating high-performance skincare and hair care rooted in tradition, innovation, and clean ingredients. With formulas inspired by the richness of Mexican botanicals and backed by modern science, The DAG is redefining beauty standards for the modern Latina and beyond. Each product is crafted with care at our DAG Lab, where passion, precision, and purpose come together to deliver visible results and elevate self-care rituals. Made in Mexico. Powered by confidence.